Video Marketing Campaigns That Went Viral

Video Marketing Campaigns That Went Viral

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Video Marketing Campaigns That Went Viral

In the age of social media dominance, video marketing has become a powerful tool for brands to engage with their audience. When a video goes viral, it can generate massive attention and catapult a brand into the spotlight. In this article, we will explore five video marketing campaigns that not only went viral but also captivated the world with their creativity, emotion, and relatability.

 

Dove Real Beauty Sketches (2013) – Beauty beyond appearances:

Dove’s “Real Beauty Sketches” campaign aimed to challenge societal perceptions of beauty. The video featured an FBI-trained sketch artist who drew portraits of women based on their own descriptions and those of strangers. The stark contrast between the two sketches revealed how women tend to underestimate their own attractiveness. This emotional and empowering video resonated with millions, generating over 67 million views within the first 10 days and sparking a global conversation about self-image.

 

ALS Ice Bucket Challenge (2014) – A wave of support:

The ALS Ice Bucket Challenge took social media by storm in the summer of 2014. The campaign involved individuals pouring buckets of ice water over their heads to raise awareness and funds for amyotrophic lateral sclerosis (ALS) research. The challenge went viral, with celebrities, athletes, and people from all walks of life participating and sharing their videos. It became a global sensation, raising over $220 million for the cause and bringing significant attention to ALS.

 

Old Spice “The Man Your Man Could Smell Like” (2010) – Memorable and humorous:

Old Spice’s “The Man Your Man Could Smell Like” campaign featured actor Isaiah Mustafa delivering a fast-paced, witty monologue while showcasing various scenarios and products. The commercial’s humor, creativity, and catchphrase “I’m on a horse” quickly became part of pop culture. The video went viral, garnering millions of views and boosting brand awareness and sales significantly. It demonstrated the power of humor in engaging viewers and creating memorable content.

 

Nike “Write the Future” (2010) – Inspiring sports storytelling:

To coincide with the FIFA World Cup in 2010, Nike released the “Write the Future” campaign, a cinematic masterpiece showcasing the impact of a single play on the lives of football players. The video depicted multiple storylines involving star players, dramatic moments, and the consequences of their actions on and off the field. With its high production value, emotional depth, and global relevance, the video resonated with football fans worldwide, accumulating over 20 million views within a week and becoming one of Nike’s most successful campaigns to date.

 

Blendtec’s “Will It Blend?” (2006-2013) – Quirky and entertaining:

Blendtec, a blender manufacturer, created the “Will It Blend?” series, featuring founder Tom Dickson blending unusual objects like smartphones, golf balls, and even an iPad. The videos showcased the blender’s power and durability while incorporating humor and an element of surprise. The campaign’s quirky nature and entertaining style appealed to viewers, leading to millions of views and a significant boost in product sales. The series demonstrated that even seemingly mundane products can achieve viral success with the right blend of creativity and humor.

 

Conclusion:

These five viral video marketing campaigns captivated audiences worldwide through various means, including emotional storytelling, social challenges, humor, creativity, and relatability. These examples highlight the importance of understanding your target audience, creating content that evokes strong emotions or encourages participation, and leveraging the power of social media to amplify the message. By taking inspiration from these successful campaigns, brands can strive to create their own viral videos that leave a lasting impact on viewers and propel their brand to new heights.

Video Marketing Campaigns That Went Viral

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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