Theories of mass media Questions

Theories of mass media Questions

Instructions

Theories of mass media Questions

Chapter 7

-What are Functionalism Theory and Communication System Theory?

-List and briefly explain the 4 classic functions of media.

-What is the meaning of Manifest and Latent functions of media?

-Define Narcotizing Dysfunction and Mass Entertainment theory?

-List and define 4 Television violence theories as contained in your PPt presentation?

Chapter 8

-Describe the development of cultural theory perspective incorporating the contributions of the -British Cultural theorists and the Frankfurt School scholars?

-Define Symbolic interactionism and Social behaviorism?

-What are the contributions of the following Scholars: Stuart Hall (be sure to incorporate Representation), Marshal McLuhan (incorporate “The medium is the message”), and Harrold Innis?

-What is political economy? Give example?

Chapter 9

-What is Uses and gratifications theory – include theorists?

-In discussing “active” audience, what are Blumler’s (1979) meanings of “active”?

-What is semiotics (de Saussure) give example of how this can be applied to media studies?

-Three kinds of meaning include: Preferred/Dominant, Negotiated, and Oppositional. What do they mean – give example of how a text can be construed using all three kinds of meaning.

Chapters 10-12

-“News is a force capable of shaping our world”  – considering various sources of news available today, does this statement still hold true?  Why or why not?

-What is Diffusion Theory?  – include theorist and basic tenets and process.

-What is Social Marketing Theory – what are its features?

-What is Knowledge Gap Theory?  Does information age translate to knowledge age?  Explain your answer.

-What is digital divide and what causes digital divide?

 -What is Agenda Setting Theory?  Discuss the legitimacy of this theory in light of social media especially Twitter

Theories of mass media Questions

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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