The Lymphoma Research Foundation Report

The Lymphoma Research Foundation Report

Instructions

The Lymphoma Research Foundation Report

Book Readings: Chapters 3 and 4

Professional Report

Complete the elements of the professional report that will become an evaluation/study of the public relations or marketing “E.R.A.S.E. Lymphoma” campaign you chose along with proposed recommended improvements. Your professional report will be formatted per the Professional Writing Style PowerPoint #1. You will format your assessment of the campaign’s objectives, goals, and strategies as well as recommendations into a professional report. Your report will contain the following elements:

1. 1. Cover/Title Page
2. 2. Letter to the Company Communications Officer
3. 3. An Executive Summary
4. 4. Table of Contents
5. 5. Body Content (objectives, goals, and strategies of the current campaign)

This section can be largely taken from the “E.R.A.S.E. Lymphoma” Campaign Review”

6. 6. Summary Conclusions and Recommendations (how can they improve their campaign)

This section will also mention the sample proposed press release, social media posts

and TV/Radio PSAs you created in Assignment #3, which can be added as addendums.

7. 7. References

The Lymphoma Research Foundation Report

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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