The Dominant Ideologies Present in Disneys Beauty and the Beast Essay

The Dominant Ideologies Present in Disneys Beauty and the Beast Essay

Instructions

The Dominant Ideologies Present in Disneys Beauty and the Beast Essay

COMM 145I- Ideological paper

Dominant Media Ideologies

What is an ideology? An ideology is a set of ideas that directs one’s goals, expectations, and actions. An ideology can be thought of as a comprehensive vision or as a way of looking at things in common sense. It is a doctrine, philosophy, body of beliefs or principles belonging to an individual or group. In other words these are concepts we view as “normal” to our culture and therefore logically appeal to us through common sense.

The media tends to serve the hegemonic dominant ideology. The hegemonic ideology is reproduced in the media through media practices that stem from the ways journalists and producers are socialized from childhood and then trained, edited, and promoted by media. Although journalists and producers do not consciously consider ideology when they make news decisions, they tend to serve the political and economic elite’s ideology by doing their jobs.

Common media ideologies:

Materialism—Acquiring goods emphasized; As much as possible

Male privilege and patriarchal authority

Value placed on reputation or status over character traits

Reverence for the young

High value placed on technology

Successful people viewed as confident and assertive and money driven

Principle of independence as opposed to family values/cooperative values

Competition valued

Striving for higher economic status as a key to happiness.

1. Value placed on image over character traits
2. Here is a list of hegemonic films – Beauty and The Beast from 1991 might be a solid choice for this paper since it ties in with the hegemonic ideology but the list is still provided to show you some options.
3. Link to list of hegemonic ideology films
4. Paper—Explore the themes and ideologies in a film of your choice
5. Think about the 10 ideologies above and how they are either reinforced or challenged in some of your favorite films today. You would want to explore both the plot/story/editing/themes of the film as well as the characters. What messages are these films sending and how might the audience receive and process the material?
6. For this paper to be successful please follow these guidelines:
7. –       Have a central focus that is demonstrated in your thesis statement. You need to be clear about whether the film is conforming to/reinforcing the typical messages we see or perhaps challenging the messages. You do not need to write about all the ideologies, but rather pick a few and have your paper be focused.
8. –       Describe (Define) the ideologies you are discussing for the audience of your essay so you are clear in the point you are trying to make. Bring in other examples of where we have seen these ideologies to contextualize the paper.
9. –       Make sure that you describe the film in enough detail that someone unfamiliar with it could understand how you are making your point. However, you do not need to summarize the movie!.
10. –       Think about the purpose of ideologies and why they are being used. Are there multiple ways that an audience could understand the messages? Along with providing some examples of where ideologies are found there should be a level of critical thinking that provides additional insight to the topic that may not have been considered before.

The Dominant Ideologies Present in Disneys Beauty and the Beast Essay

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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