The Coronavirus Pandemic Eesay Paper

The Coronavirus Pandemic Eesay Paper

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The Coronavirus Pandemic Eesay Paper

Coronavirus, Pandemic, Eesay, Paper

Survey of Fashion |Designer Mask Assignment | Due Week 4 | 15% During the early days of the coronavirus pandemic, the U.S. Centers for Disease Control and Prevention and World Health Organization made it clear that, unless you’re sick or are a medical professional, you do not need to wear a face mask.

But other countries have already taken aggressive measures to prevent the spread of COVID-19 by telling citizens to wear masks, even if the masks are homemade.

Designer face masks have been around for at least a decade, a niche market catering to the chronically sick along with frequenters of Burning Man and fashionistas in Beijing. Now, amid the coronavirus pandemic, they are a coveted accessory for people around the globe. For this assignment:

• Develop a “designer” mask for either a specific store or a major brand or your own brand
• You will be pitching your mask idea to the Board of Directors of the brand (your class) and selling them on the idea as to why your design is a good fit for the brand.
• You are making a mock presentation, so be prepared to give a five-minute talk on the customer’s relationship to the brand (positioning), why your idea is important to engage the customer, and how much it will cost to make this mask. Use your best costing assumptions. If you are buying retail, cut your costs at least in half.
• Explain HOW you will be giving this mask to the consumer. Is there a minimum purchase before they get the mask? Do customers spend $100 and get the mask for free? Or is it a free giveaway to every single client?

Or only for select clients who spend a certain amount of money? Maybe they are VIP members of the brand? Maybe this is a limited time offer? Be detailed in how you will sell or give this mask away.

• Show your prototype idea to your Board of Directors (class), ready to receive critique as to why it is an excellent idea, or how it could be improved. This will be a 10-min boardroom (class) discussion.

This is typical of a marketing board meeting. You are pitching an idea, so be creative, and well-informed on the brand’s current marketing strategies and price points of their product line(s). Get creative! You are part of the Marketing Team, so develop an actual prototype of your mask idea, and include a 3-5 page PowerPoint to share with your business partners on the overhead projector as you introduce your new prototype for approval. Your digital theme board should be included.

1. Develop a 3 – 5 page PowerPoint that is heavy on visuals. Explain the brand, the client, and a mood board (what inspired the mask?). You can show the PPT before you introduce the actual mask. Be sure to include front and side photographs of someone wearing the mask in your PPT.
2. Tell us how you intend to distribute this mask. Gift with purchase? Special clients who spend a certain amount of money? Explain the marketing pitch on distribution of this mask.
3. Develop a prototype of your mask style. Using a pre-made mask and transform it or preferably sew/make something unique. Get creative! If you can sew, make one. Otherwise, make your prototype using an existing mask and use your creativity to make the bag unique and appropriate for the brand/store you have chosen.
4. This mask should be easily recognizable as fitting with your brand’s image.
5. We will display and critique during class Week 4 and it will be “sold” as part of our online pop-up shop project in Week 10/11.

GRADING

Overall Creativity and Execution of Mask / 60 PowerPoint Presentation / 30 Board of Directors (peer) Assessment / 10 TOTAL / 100

 

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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