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Summative Assessment Individual Venture Development Proposal
Topic: Entrepreneurial Development
Only Part B – Part B Summative Assessment: Individual Venture Development Proposal. Format: Lean Start-Up Business Development Plan (one C-level perspective) with full Harvard references. Word Limit: 3000 words i.e., the Appendices and References do not count towards the 3000-word limit.
Task: As this is individual work students should cover all the Plan from a CEO perspective from: Chief Marketing Officer (CMO) – value proposition, advertising, customer engagement, sales, etc. Chief Operating Officer (COO) – doing the business, making product, delivering service, shipping, orders, suppliers, partners, etc.
Chief Technology/Information Officer (CTO/CIO) – Core technical solution (if there is one) also key IT systems and data processing, etc. Chief Human Resources Officer (CHRO) – deciding the organizational structure, the balance between employed and contract staff, specifying, hiring and developing people to be employed in the business, etc.
Chief Finance Officer (CFO) – costing, pricing, cash management, need for finance, raising finance, etc. Lean Start-Up Business Plan Components. Structure Note: Cover page. A photo or diagram of the product/service that conveys its creativity.
Appendix I) Primary and Secondary Market Research Supporting data for the specific C level plan presented e.g. market size, market growth, customer preferences, segments, competitors, key partners, channels, technologies, job descriptions, labor market information, sources and cost of finance, etc. My idea for a business is to create a company dealing in the cosmetics industry bringing together all experts in one place. That is, the client calls us / visits the website, or downloads the application on the phone and can make an appointment for a cosmetic treatment at her own home, at any time.
She/ he does not have to look for someone who deals with hairdressing, massage, make-up etc. because all these services can be booked with us. We will work with beauticians (lashes, makeup, nails, spray tanning, hairdressing) as well as masseurs (relaxing massage and others). The novelty is that all these services will be available in one place and the client does not have to waste time to search for each service separately in different places.
She/he selects the date, time and service, and we send experts to her and the client saves time. We will work with people running their own business (self-employed people or salons). – in the attachment introductory presentation of the company – “MBS” – Mobile Beauty Service – operating in Birmingham, Wolver Hampton and the surrounding area (UK).