Securing Hospitality: Crafting a Comprehensive Crisis Management Plan solution

Securing Hospitality: Crafting a Comprehensive Crisis Management Plan

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Securing Hospitality: Crafting a Comprehensive Crisis Management Plan

Select a hospitality organization and based on the facts and specific circumstances of the organization write a feasible Hotel Crisis Management Plan that includes at least the following aspects:

CRISIS MANAGEMENT PLAN STRUCTURE (CMP)

INTRODUCTION

• Risk Analysis (Risk identification or Vulnerabilities)

The development of a Crisis Management Plan should start with an assessment of the potential vulnerabilities, risks, and threats facing a hospitality operator and the evaluation of the crisis preparedness at the corporate, regional or local level.

SWOT (Internal and external landscape) and PESTLE analysis.

• Risk evaluation (qualitative / quantitative)
• Risk treatments (Acceptance. Reduction, Outsourcing, Avoidance)

CRISIS PLAN

• Crisis Management Team (CMT)

Members. Who is in the CMT

Role responsibilities description.

Command Centre Location (corporate, regional or local level)

• Contact information
• Crisis Management Activation

When do you want to activate your Crisis Management Team?

What events at what scale are the triggers?

Who confirms that there is a crisis?

What are the first procedures and the first steps taken?

• Definition of a Crisis

Definition of your crisis level/alert level/escalation level/early warning system.

• Information Handling
• How do you want to collect, evaluate, and report incidents, monitoring of (social) media, prepare reports, support decision making, internally, towards stakeholders?
• Who is responsible? In what form is the information distributed?
• Are there considerations or procedures for handling classified information?
• Crisis communication

How do you want to handle the media?

Who are the spokespersons?

How do you observe media reception and social networks?

Location for press conferences?

Who can help (communication advisors, call centers)?

Appearance of internet presence (black site, creation of FAQ)?

(*) Since communication is a key element in Crisis Management, a separate Crisis Communication Plan addressing these issues should be developed.

• Responses to specific types of emergencies or Special Plans (e.g. Contingency Plans, Evacuation Plans) E.g. for handling of pandemic, storm, strike, dangerous goods incidents, etc. (Summarize at least 1 type of emergency)

Securing Hospitality: Crafting a Comprehensive Crisis Management Plan

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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