Reputation of Organizations Discussion

Reputation of Organizations Discussion

Instructions

Reputation of Organizations Discussion

Part 1: The Image of a Local Church Like all types of organizations, local churches and their leaders are often involved in determining the specific image of their organization they would like to project to their various stakeholders or publics. They often strategically communicate this through various means. Increasingly, communication scholars and practitioners are aware an organization’s image or reputation is not just the result of what the organization communicates but is socially constructed by their publics. Any organization’s strategic communication planning must account for this. An organization’s image or reputation, desired or actual, can be comprised of many different components or specific parts. Some are obvious (e.g., an organization or brand name; what’s portrayed or elements in the latest advertising campaign(s); the character of the building(s) the organization occupies and others); some much less so (e.g., clothes particular employees wear; the nature of a picture of an organization leader on a web page; the efficiency of a voice mail system; what kinds of cars are in the organization’s parking lot and many others). Stakeholders that are acutely sensitive to any local church’s image or reputation and its many facets are the visitors to the church. These can be people that have moved from one geographic location to another or for a variety of other reasons are looking for a new ‘church home.’ Select one of either (a) local churches generally or (b) a particular local church which you are familiar with or have an interest in.  2 Develop a list of what you believe are the particular components that comprise the local church’s image, as might be seen through the eyes of potential and actual first-time church visitors. Next, discuss what you believe are the three most important image components to potential and actual first-time visitors to the church. Write 2-3 well-thought-out paragraphs in which you present your specific arguments.

Part 2: Corporate Reputation as an Object of Communication First, read pages 4-8 from Craig E. Carroll’s, The Handbook of Communication and Corporate Reputation. You will find a copy of these pages under the Course Resources tab within our Blackboard course site. Carroll provides a brief overview of one theoretical framework through which an organization’s reputation could be viewed from a communication standpoint. Select an actual business that you have worked for, are quite familiar with or have a strong interest in. Use Carroll’s framework (especially the types of images described in the reading) to briefly assess its corporate reputation. Be specific and refer to and cite from the reading to support your assessment. Your written response to Part 2 should be 250-500 words.

Part 3: Social Media and Other Internet-related Influences on Organization Image and Reputation Increasingly, an organization’s image and reputation depends in part on how well they understand and use social media and other Internet-related technologies and applications to establish, maintain or repair their image or reputation. In The Power of Social Media and Its Influences, Tim McCorkindal and Marcia W. Di Staso (Ch. 40 in Carroll’s book) generally describe the growing importance of social media on an organization’s reputation.  3 Although this article is a bit dated, the main observations made by the authors still seem to hold true. After reading this article, pick one actual organization or brand that you have not used in other parts of this assignment. Make sure it is an organization you have observed and believe has done a good job of managing their reputation through social media or a particular social media platform (e.g., Facebook, Twitter, YouTube, Instagram, etc.). Then pick a second organization or brand that you have observed and believe has done a poor job in this respect. In each case, explain specifically why you believe so and provide specific examples to support your contentions. As you evaluate each organization or brand, consider whether or not it appears their social media use reflects the goals of trust, transparency and engagement as discussed in the article above. Your written response to Part 3 should be 250-300 words.

Part 4: The Relative Merits of Corporate or Brand Logos What role does a corporate or brand logo play in the image of an organization or management of its reputation? It is seldom one could find a business or non-profit organization that does not have one. It seems that for many entrepreneurial efforts, a corporate or brand logo is the first thing that is developed. Many large organizations and brands have highly recognizable logos. Some logos have lasted for many decades, although sometimes with some design modifications to accommodate cultural changes or particular promotional campaigns. In the case of these long-lasting logos or symbols, what communication goals do they typically fulfill? How are they incorporated into various communication strategies? What is their relative effectiveness? Do corporate or brand logos help or hurt when an organization faces crises? Some scholars have tried to address these and other questions. Generally, they have found that a good, well-established corporate or brand logo can  4 enhance an organization’s overall image or its product line. This does not necessarily mean it will enhance positive response to particular products or services the organization offers or specific parts of a product line. Studies that link design features of a logo to action on the part of consumers or other types of publics seem to be rare, despite the fact that the design of corporate and brand logos is a huge industry in itself, one that wholeheartedly promotes that great logos are a must. The link below takes you to a site with images of a great many corporate or brand logos that have been considered successful, at least by those that created the site, and in some instances, many others. You might find it fun to look at: Select any ONE of these logos. Conduct a search for more information about its history, uses, and perceived effectiveness.

Reputation of Organizations Discussion

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.perfectacademic.com/orders/ordernow or www.crucialessay.com/orders/ordernow

 

PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!