Reflective Commentary on How the Future Of International Marketing

Reflective Commentary on How the Future Of International Marketing

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Reflective Commentary on How the Future Of International Marketing

Paper details: Coursework Description This item of coursework, a blog essay of no more than 2000 words. This task requires students to write an engaging reflective commentary on how the future of international marketing might be influenced by one or more of the following global forces: i) cultural convergence/divergence; ii) technological advances; iii) climate change; iv) shifts in national/regional economic power.

The idea behind this coursework is to assess students’ grasp of the underlying issues raised by this international marketing module as well as test their cognitive and communication skills. The students will be asked to incorporate information from and references of at least five sources other than the specified readings to illustrate overall originality. Besides, students will be advised to have a catchy blog title and make their blog post visually attractive.

They can use free images from sites such as www.pexels.com or www.unsplash.com to make their blog visually appealing. The topic needs to explore an international brand/product type operating within a specific market, the market’s characteristics, the challenges the brand faced/faces, and how to overcome those challenges.

We need to talk about our own experience of marketing, how markets are different, analyzing the PEST factors and their impact on the marketing activities, the controllables and uncontrollables, reflective commentary on how the future of international marketing might be influenced by one or more of the following global forces. Examples. – Beer can be purchased via vending machine in Japan, while it is limited to government-controlled stores in Sweden, and only sold in hotels in Qatar. How can Heineken work Use credible recourse like: https://www.mintel.com/ https://www.eiu.com/n/ Statistica BBC Bloombelryrg and any other international news outlet

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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