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Product Development and Innovation
Product Development and Innovation
Table of Contents
| Order ID# 45178248544XXTG457 | Plagiarism Level: 0-0.5% | Writer Classification: PhD competent |
| Style: APA/MLA/Harvard/Chicago | Delivery: Minimum 3 Hours | Revision: Permitted |
| Sources: 4-6 | Course Level: Masters/University College | Guarantee Status: 96-99% |
Instructions
Product Development and Innovation
Description
Watch: Dan Cobley: What Physics Taught Me About Marketing (TED Talk, 2010)
Write an essay answering the following questions and give supportive reasoning and justification.
How can we apply Newton’s Law to brand marketing? Provide an example that is not mentioned in the TED Talk.
Presenter Dan Cobley says that the act of observing consumers changes their behavior. Explain what is meant by this statement and provide an example that illustrates this concept.
In physics, you cannot prove a hypothesis, but it is easy to disprove it. How does this relate to marketing, and can you provide an example that is not identified in the presentation?
We learn that—according to the second law of thermodynamics—entropy will always increase. Can you provide a recent example of this in a marketing context?
Product Development and Innovation
RUBRIC
Excellent Quality 95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support 91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology 58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%
37-1 points The background and/or significance are missing. No search history information is provided.
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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