Outline of a Plan to Implement a Solution

Outline of a Plan to Implement a Solution

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Instructions

Outline of a Plan to Implement a Solution

Description

1. Introduction

Introduce the theme of the paper and present the selected marketing challenge. Give a short background description of why this challenge was chosen as well as a short relevant introduction to the value proposition (product or service) and the key stakeholders (e.g. company/organization behind the value proposition, the users of the value proposition and similar).

2. Marketing Situation Analysis

Describe the marketing context relevant for the challenge at hand, present key information, and data about the challenge, analyze the selected marketing challenge and data in depth, and make a short summary of your analysis at the end listing the key insights from your analysis of the challenge and situation at hand

3. Marketing Issue Identification

Based on the situation analysis, describe the different issues, identify root causes of the marketing challenge, select/choose the most important marketing issue to solve in the current situation, and argue why this is the most important issue to focus on first.

4. Identification of Possible Solutions

Describe of 2-4 possible alternative ways to solve the chosen marketing issue.

5. Evaluation and Choice of Solution

Identify and quantify the most likely consequences for each alternative solution, choose/recommend the best solution, argue your choice, and summarize the expected outcomes (e.g. values, business case or similar) of following your recommendation.

6. Outline of Action Plan to Implement a Solution

Present an overview over how the recommended solution should be carried out in practice, what should be done, by whom, when and which resources would be needed.

7. Attachments

Supplementary materials relevant for the assignment.

It is expected that students do appropriate research to locate relevant information needed to complete the project. An introduction to how to perform research using UCI Library resources are found here:https://youtu.be/19aVSiNKNvoLinks to an external site.

Student Q&A

Q1. Format of a professional report – You talk in class about using a professional format for the report. What does this actually mean, can you give some examples? Answer: To me a professional report has a good first impression which is a nicely designed front page. It has a relevant Table of content that gives a good overview of the coming content and its structure; the body text is well structured with illustrations, text tables, bullet point lists, chapters/sub-chapters; is has a reasonable and not too little text on each page; and uses references/citations well. I think your question is so relevant that I will go through this in class, AND please find attached a separate document Download separate documentwith slides that detail these elements further for your information/inspiration.

Q2. Do you have an example of a report that shows kind of what you expect to receive? Answer: Part of the purpose of the assignment is for you to consider and decide how to write and structure a “professional” decision oriented problem solving report. And therefore providing you with an example of a GOOD report will defy that purpose. However, what I can do is to provide you with a report that uses a strategic problem solving method as a reference point. Here is a link to that report Download Here is a link to that report. Please note that this report is protected by copyright, so please do not share, copy or in any other form infringe on the copyright protection. The PDF document is for your personal use only.

Q3 Content for the different chapters in the report – We have drafted the outline for the final report based on the guidance provided during the class, and the PPT slides you provided. Please take a look and let us know how you feel and if there’s something that we are missing or something that you feel like we need to add, please let us know. Answer: I do not provide pre-evaluations of the content you plan to include in the report or outlines of the reports, but I will be happy to answer any specific questions or concerns you might have about the report, or to discuss specific questions you might have.

Q4 . Clarification of content in Introduction chapter – What kind of information or analysis do you expect for this part? Answer: In terms of your specific question “what kind of information or analysis do you expect for this part” about “Give relevant introduction to the key stakeholders (e.g. company/organization behind the value proposition, the users of the value proposition and similar).” This relates to a short introduction to the organization/company behind the value proposition/product you have chosen to deal with, and perhaps even also mentioning who in the company has direct responsibility or decision power when it comes to dealing with the challenge you have identified. It also includes a very short introduction to the customers who buy/use the value proposition. What I expect is a short intro to these key stakeholders, where the organization/company, the key decision makers, and its customers are normally considered the key stakeholders.

Outline of a Plan to Implement a Solution

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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