MBA 6631 Create A Case Study Of A Multinational Company

MBA 6631 Create A Case Study Of A Multinational Company

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MBA 6631 Create A Case Study Of A Multinational Company

Unit 3

Your assignment for this unit is to create a case study of a multinational company. Find information about a multinational company that is headquartered in the United States. Include the following components in your case study.

1. Summarize the details of the company with the company name and where it is located in the United States and abroad. What service or products does the company offer?
2. Conduct a SWOT analysis of the company you have chosen. Include at least three elements for each component of the analysis. Do not create individual boxes for the components. Instead, write out the components and the corresponding elements in paragraph form.
3. What competitor may present a competitive threat to your chosen company, and why?
4. Does your chosen company have a competitive advantage against the competition? Explain your response.
5. After completing the SWOT analysis, how do you think the company can improve its strategy to allow for a greater competitive edge?
6. Based on the information you learned about this company, analyze the political risk it faces in international markets. Would you recommend the company try a different strategy for entering new markets? Why?

The CSU Online Library has several databases that are good starting points for your research. Mergent Online Business Insights: Global Business Source Ultimate ABI/INFORMCollection IBISWorld Your completed case study must be at least three pages in length, not including your title or references pages. You are required to use at least two outside sources, one of which must come from the CSU Online Library, and one of which may be your textbook. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying APA citations.

Unit IVPowerPoint Presentation Your assignment for this unit is to create a proposal to garner support from partners in your family business. You are an upand-coming manager in your family business, which is run by older family members who are sometimes stuck in a small business mentality. You have an idea that you feel can take the business international and greatly increase sales. In order to do so, you need to create and present a proposal to get support and funding for your new company venture. MBA 6631, Intercultural Management 2 Choose a name for your company and a product that interests you. For instance, if you are interested in fashion, come up with a fashion company name and a name for your new product. Do some basic research on your target market, and choose how you want to go international (e.g., exporting, licensing, joint venture, direct investment). Think of the project as if you are pitching your idea at a board meeting. This is not a formal business plan where you need 10 pages of facts and figures. Instead, this is a proposal where you are trying to get buy-in from other family members in the business.

Accordingly, create a PowerPoint presentation with at least 10 slides to present your proposal. Make it visually appealing by including at least two images, charts, or visuals. Include the following components in your presentation. Describe the type of business product or service. Explain the business objective of the international venture. What is the need? Analyze and describe your target market for the international expansion. Explain the dominant cultural characteristics in the region where you want to expand. Explain your chosen method of going international. Show options for finding new customers, distributors, production facilities, and/or partners.

Describe training and knowledge needs for the international venture. How will you prepare managers for intercultural management in a new region? Your completed PowerPoint must be at least 10 slides in length, not including the title and reference slides. You are required to use at least three outside sources, one of which must come from the CSU Online Library. While a simple Google search of a country or region will turn up articles, remember that you must use reliable sources for your assignment. In addition to the library, government sites are good places to gather information about different countries. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying APA citations.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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