Matt Matros founded the Protein Bar restaurant based upon his own experiences of using a high-protein diet to lose weight. Matros found his diet effective, but it was hard to create protein shakes and other high-protein items with an active lifestyle. Matros, therefore, created the Protein Bar, a restaurant offering high-protein, healthy options.
POST an answer to the following questions:
1) Who is Matt’s target market?
2) What products should Matt offer?
3) How should Matt price his products?
4) What promotional strategies should Matt use?
5) Where should Matt locate his restaurants?
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