Now that you have your marketing strategy, you can determine which tactics you’ll use to execute your strategy. For this assignment, you will select the marketing tactics to reach your target audience and deliver your strategy. Remember: the tactics selected should be appropriate for your target audience, and since this entire course is about the IMC mix, you want to have a good variety. I would expect no less than 4-5 tactics but the more the better!
(Book title: Advertising and Promotion: An Integrated Marketing Communication Perspective Edition: 11th
Author: Belch & Belch
Chapters 10-14 give a good overview of the various marketing tactics, but you may want to scan ahead to Chapter 15 to review digital and social media tactics as well.
General Guidelines Your assignment should be a minimum of 2-3 pages, double-spaced, 1-inch margins, 12-size font, with page numbers. Late assignments will not be accepted.
For each tactic, you should provide:
Description of the Tactic
Reason for selection
How the tactic will help you achieve your goals and objectives
Why this tactic is best suited to reach your target audience
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