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Marketing Management is the name of the course. Name of the student:
MGT201 is the course code.
Number of the student’s ID card:
CRN:23115 Semester 2
2020-2021 academic year
PLEASE READ THE INSTRUCTIONS CAREFULLY.
The assignment must be submitted via the assigned folder on Blackboard (WORD format only).
No assignments will be accepted if they are submitted by email.
Students are recommended to make their work clear and well-presented, as poor presentation may result in a reduction in grade. This includes filling out the cover page with your information.
Students must explicitly state the question number in their response.
Submissions received after the deadline will not be accepted.
Avoid plagiarism; your work should be written in your own words; plagiarizing from other students or sources without adequate citing will result in ZERO points. There are no exceptions.
Times New Roman (size 12, double-spaced) font must be used for all responses. Text-based images will not be accepted and would be deemed plagiarism).
Submissions that do not include this cover page will be rejected.
2nd Task: Critical Thinking
5 out of 10 based on a scale of one to ten.
Learning Objectives: Demonstrate the capacity to develop marketing plans that take into account psychological and social elements that impact consumer decision-making. CLO-3 Develop the critical and analytical thinking skills needed to address marketing challenges and issues in a changing global economy. CLO-4
1. Consider the numerous soft drinks available at your local market and select three of them (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinksetc.). Examine critically how these different brands promote themselves in the Saudi market. (Minimum of 250 words) (2 marks)
2. Assume that you wish to operate a new restaurant in your neighborhood. Examine the following questions critically based on the chapter themes.
a. What secondary sources of information may you utilize to conduct your investigation on new potential locations? Describe how you might use these resources.
b. Describe one technique for gathering primary research on potential locations.
b. Which type of study should you conduct initially, according to your understanding? Why?
(3 points for a minimum of 350 words)
1. Your examples should be relevant to Saudi Arabia’s local market.
2. For each question, provide at least two references (research articles, book chapters, peer-reviewed journals, etc.).
3. Before submitting your assignment, carefully read the preceding general guidelines.
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
The background and/or significance are missing. No search history information is provided.
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Marketing Management Case Study Assignment