IFS Crisis Commentary Communication Plan Strategy Paper

IFS Crisis Commentary Communication Plan Strategy Paper

Instructions

IFS Crisis Commentary Communication Plan Strategy Paper

As we draw this very atypical semester to a close, it is important to think about how a CRISIS can affect and alter even the best communication plans of organizations.

Assume that you are still working for the company you have chosen to work for this entire semester. Think about how the crisis we are experiencing now might affect (and likely is affecting) that company.

Write a personal reflection of no more than two pages on how your work in this “organization” has been affected by this crisis.

Some key points to include:

• Discuss the goals you had set in the beginning and the messaging you proposed in your calendar
• Discuss how these goals and messaging might change in a crisis such as this one
• Offer some commentary about how you think the IMC materials we’ve discussed and the goals you set might have improved the relationship with your key audiences so that they trust and support you during a crisis
• Share any final comments about crisis communication and its importance at times such as these.

IFS Crisis Commentary Communication Plan Strategy Paper

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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