Generating A Strategic Management Plan Essay

Generating A Strategic Management Plan Essay

Table of Contents

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Instructions  

Generating A Strategic Management Plan Essay

The Week 4 individual assignment is the second part of a three-part strategic management plan for the company selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

• Establish Long-term Goals and Objectives
• Strategy Formulation.
• Indicate the markets that the company will pursue.
• Specify the unique value the company will offer in the selected markets.
• Discuss the resources and capabilities that are required.
• Analyze how the company will capture value and sustain competitive advantage over time.
• Business Management Strategy
• Consider Cost and Differentiation Advantages.
• Describe the Corporate Strategy.
• Investigate Vertical Integration.
• Describe Strategic Alliances.
• Detail the Company Competitive Advantage.
• Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

The Week 4 individual assignment is the second part of a three part strategic management plan for

the company selected by the student in We

ek 3. The purpose of the assignment is for students to

establish long

–

term goals and objectives; indicate, specify and discuss strategies; and investigate,

consider and describe specific business strategies including vertical integration and strategic

alli

ances, to achieve competitive advantage in the industry. The student also generates an

appropriate organizational chart in alignment with the stated strategies.

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Pla

n.

This is Part 2 of the three part Strategic Management Plan.

Assignment Steps

Write

a 1,050

–

word report on the company you selected in Week 3, following up on the Individual

Assignment of Week 3 (Environmental Scanning),

and address the following:

Establish Long

–

term Goals and Objectives

o

Strategy Formulation.

o

Indicate the markets that the company will pursue.

o

Specify the unique value the company will offer in the selected markets.

o

Discuss the resources and capabilities that are required.

o

Analyze how the company will capture value and sustain competitive advantage

over time.

Business Management Strategy

o

Consider Cost and Differentiation Advantages.

o

Describe the Corporate Strategy.

o

I

nvestigate Vertical Integration.

o

Describe Strategic Alliances.

o

Detail the Company Competitive Advantage.

o

Generate an Organizational Chart of the company you selected.

Cite

at least 3 scholarly references.

Format

your paper consistent with APA guidelines.

The Week 4 individual assignment is the second part of a three part strategic management plan for

the company selected by the student in Week 3. The purpose of the assignment is for students to

establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate,

consider and describe specific business strategies including vertical integration and strategic

alliances, to achieve competitive advantage in the industry. The student also generates an

appropriate organizational chart in alignment with the stated strategies.

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan.

This is Part 2 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report on the company you selected in Week 3, following up on the Individual

Assignment of Week 3 (Environmental Scanning), and address the following:

• Establish Long-term Goals and Objectives

o Strategy Formulation.

o Indicate the markets that the company will pursue.

o Specify the unique value the company will offer in the selected markets.

o Discuss the resources and capabilities that are required.

o Analyze how the company will capture value and sustain competitive advantage

over time.

• Business Management Strategy

o Consider Cost and Differentiation Advantages.

o Describe the Corporate Strategy.

o Investigate Vertical Integration.

o Describe Strategic Alliances.

o Detail the Company Competitive Advantage.

o Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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