Entrepreneur MGT 402 Research Paper

 Entrepreneur MGT 402 Research Paper

Table of Contents

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Instructions

 Entrepreneur MGT 402 Research Paper

Entrepreneur,  MGT 402,  Research,  Paper

 

Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Read carefully Grading Rubric below for specific criteria: 0-5 Marks
• Late submissionwill NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover pagewill NOT be accepted.

Department of Business Administration

Entrepreneurship and Small Business – MGT 402

Assignment 3

Marks:5

Course Learning Outcomes:

1. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5).
2. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -2)

4. Products and Services
5. Describe in depth your products or services. (Technical specifications)
6. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
7. Marketing Plan
8. Market Research- Why?
9. Market Research- How? Primary or Secondary Data?
10. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Product

• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers, their demographics

Competition

• What products and companies will compete with you?
• How will your products or services compare with the competition?

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?
• What will be your promotional budget?

Distribution Channels

How do you sell your products or services?

MGT402 – Assignment Rubric

Marks:5 Percentage 100	Exceeds Expectation	Meets Expectation	Below Expectation
Percentage: 50 Marks: 2.5	76-100	51-75	0-50
Requirements	Includes all of the required components, as specified in the assignment.	Includes most of the required components, as specified in the assignment.	Includes some of the required components, as specified in the assignment.
Percentage: 50 Marks: 2.5	76-100	51-75	0-50
Content	Demonstrates substantial and extensive knowledge of the materials, with no errors or major omissions.	Demonstrates adequate knowledge of the materials; may include some minor errors or omissions.	Demonstrates fair knowledge of the materials and/or includes some major errors or omissions.

 

 

 

 

 

 

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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