Electrifying Choices: The Consumer Journey with Tesla Cybertruck solution

Electrifying Choices: The Consumer Journey with Tesla Cybertruck

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Electrifying Choices: The Consumer Journey with Tesla Cybertruck

TOPIC  1: Customer Expectations 

PROMPT: Compare two companies within the automobile industry: one that is

known for exceeding expectations (delight) and another that reflects simply

positive satisfaction. What influenced the customer perceptions of performance

(expectations, quality, responsiveness, price)?

TOPIC 2: Consumer Decision Making Process 

PROMPT: Describe the decision-making process for a Tesla Cyber truck vehicle

through input (marketing efforts), processing (recognition and evaluation), and

output (purchase). Include specific components of each stage such as

sociocultural environmental factors, motivations and post purchase evaluation.

A minimum of two sources is  required 

At least 150 words

Electrifying Choices: The Consumer Journey with Tesla Cybertruck

Electrifying Choices: The Consumer Journey with Tesla Cybertruck

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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