ECOM425 Virtual Organization Management Research Project

ECOM425 Virtual Organization Management Research Project

Table of Contents

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Instructions

ECOM425 Virtual Organization Management Research Project

ECOM425, Virtual, Organization, Management, Research, Project

 

ECOM425  Virtual Organisation Management

Semester 2 (2019-2020) – Internal Assessment

Instructions

• This is an individual assessment, which is a part of course score. It requires effort and critical thinking.
• Assignment 2(Case Study-Four Questions)-8 Marks
• The submission method of all should be through the Black board only.

Assignment 2:

CASE STUDY – Linked 

LinkedIn is a social networking website for people in professional jobs. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 645+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. LinkedIn could be defined as a Multi-Sided Platform. Headquartered in Silicon Valley, LinkedIn has offices across the globe. Users can make connections with other people they have worked with, post their work experience and skills, look for jobs, and look for workers. The site is available in many languages, including most European languages, Japanese, Korean, Indonesian, and Malay.

Growth was slow at first. In 2005 LinkedIn introduced services that allowed companies to post job listings and search the network for prospective employees. In addition to these professional services, LinkedIn allows companies to advertise on the site. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

The business model is organized around four pillars:

• Talent Solutions
• Learning & Development
• Marketing Solutions
• Premium Subscriptions

Talent Solutions: LinkedIn Recruiter allows enterprises and professional organizations to find, contact and hire highly qualified passive and active candidates based on Advanced searches, InMail service and Talent Pipeline Management.

Learning & Development: Back in 2015, LinkedIn had bought an online learning company called Lynda for $1.5 billion. Lynda was integrated into LinkedIn as the learning and development platform for professionals. In short, subscription members can get access to thousands of professional courses. Thus, this segment of the business is subscription-based as well.

Marketing Solutions: The marketing solution is the part where LinkedIn uses its member’s user base to let other businesses advertise their products or services. There are six products in this area:

• Sponsored Updates
• LinkedIn Ads
• Sponsored in Mails
• Display Ads
• Ads API
• Elevate

The last segment is related to the premium subscription’s members.

Premium Subscriptions: The differentiation between the subscription-based model and advertising model is not as simple as it seems. In fact, within premium subscriptions, you can have access to advertising features (like InMail Messages); therefore, even though the LinkedIn business model is mainly subscription-based. That is more diversified. In fact, it is undeniable that part of the value of the professional network comes from the leverage the businesses can make of the LinkedIn members’ base.

One of the key aspects of a business model is the customer segment your organization serves, whom you sell your products or services. LinkedIn gets its overall value by offering services for both HR managers in need of qualified candidates and professionals looking for career opportunities. The Learning & Development platform allows LinkedIn members to get more qualified. Which in turn, increases the value of the hiring services as more qualified people are available.

Teams are working to keep LinkedIn a safe place for professionals by proactively finding fake profiles then removing them and any content they share. Prevent 19.5 million fake accounts from being created at registration. This means the vast majority – 95% – were stopped automatically, without ever being live on LinkedIn.

Restricting 2 million fake accounts before members reported them and 67,000 following member reports. This was possible by pairing human review with artificial intelligence and machine learning and our members who report fake accounts.98% of all fake accounts we prevented or took down were done so through our automated defenses, including artificial intelligence and machine learning. The rest were captured through manual review.

Due Dates and Grading

Assessment	Date of release	Due date of submission from the students	Grade Allocation
Assignment-2 (Case Study)	End of 9th Week	End of 12th Week	8

Case Study Questions:

1.Which Business model is adopted in LinkedIn? (2 Marks)

2.Give the function of talent solution product in Linked in. (2 Marks)

3.Is the search in Linked In is effective? Reason out. (2 Marks)

4.Specify the ways adopted to prevent fake accounts? (2 Marks)

 

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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