Developing A Business Plan For A Startup

Developing A Business Plan For A Startup

Table of Contents

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Instructions

Developing A Business Plan For A Startup

A business plan is a document that outlines the proposed or existing business, its products or services, and its operational and financial details. It is typically used to secure funding or as a roadmap for the business.

Executive Summary: The executive summary is a brief overview of the entire business plan. It should include the business’s mission statement, the products or services it offers, the target market, and the financial goals.

Company Description: The company description provides more detail on the business, including its history, ownership structure, and any relevant background information. It should also include information on the management team and their qualifications.

Market Analysis: The market analysis section should describe the target market for the business, including information on the size of the market, customer demographics, and purchasing habits. It should also include an analysis of the competition and an explanation of how the business will differentiate itself.

Products and Services: This section should provide a detailed description of the products or services offered by the business. It should include information on the features and benefits of the products or services, as well as any patents, trademarks, or copyrights that the business holds.

Marketing and Sales: This section should describe the business’s marketing and sales strategy, including information on how the business will reach its target market, the pricing of its products or services, and the sales channels that will be used.

Operations and Management: This section should describe the day-to-day operations of the business, including information on the location and layout of the business, the equipment and technology that will be used, and the management structure of the company.

Financial Projections: This section should include financial projections for the business, including projected income statements, balance sheets, and cash flow statements. These projections should be based on realistic assumptions and should be supported by market research and other data.

Appendix: The appendix should include any additional information that supports the information in the business plan, such as market research, resumes of key employees, and legal documents.

This is a general structure of a business plan, the specific details of the business plan will depend on the nature of the business and the target audience for the plan. Remember that a business plan should be a living document and should be reviewed and updated regularly as the business evolves.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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