SWD introduced six of these principles: proximity, similarity, enclosure, closure, continuity, and connection. We can use the Gestalt principles to make our visual communications easier for our audience to process by helping make the connections between the different elements we show more obvious.
Consider the following visual, which illustrates actual and forecast market size (measured by total sales) over time for a class of pharmaceutical drugs. Which of the Gestalt principles mentioned above can you identify? Where and how are each used?
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