CREATING GRAPHICS CASE PROJECT ESSAY

CREATING GRAPHICS CASE PROJECT ESSAY

Table of Contents

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Instructions  

CREATING GRAPHICS CASE PROJECT ESSAY

Planning

1. Identify places where graphics will increase your communication’s usability.
2. Identify places where graphics will increase your communication’s persuasiveness.

Selecting

1. Select the types of graphics that will best support your readers’ tasks.
2. Select the types of graphics that will effectively influence your readers’ attitudes.

Designing

1. Design graphics that are easy to understand and use.
2. Design them to support your readers’ tasks.
3. Design graphics that your readers will find persuasive.
4. Keep your graphics simple enough for easy use.
5. Label content clearly.
6. Provide your graphics with informative titles.

Using Color

1. Use colors to support your message.
2. Use color for emphasis, not decoration.
3. Choose a color scheme, not just individual colors.
4. Provide high contrast between text and background.
5. Select colors with appropriate associations.
6. Limit the number of colors.
7. Use color to unify the overall communication.

Integrating with the Text

1. Introduce each graphic in the text.
2. Tell your readers the conclusions you want them to draw.
3. Provide all explanations your readers will need in order to understand and use each graphic.
4. Locate each graphic near the references to it.

Addressing an International Audience

1. Check your graphics with persons from the other nations.

Using Graphics Ethically

1. Avoid elements that might mislead your readers.
2. Obtain permission from the copyright owner of each image that is not in the public domain.

From Paul V. Anderson’s Technical Communication: A Reader-Centered Approach

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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