contemporary marketing issues and their theoretical findings

contemporary marketing issues and their theoretical findings

Table of Contents

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Sources: 4-6	Course Level: Masters/University College	Guarantee Status: 96-99%

Instructions  

contemporary marketing issues and their theoretical findings

Brand: Shell

You are required to design a poster in which you address the two following tasks:

1. Identify two contemporary marketing issues and support these with key references and theoretical findings (related to the topics covered in the lectures/seminars) currently facing the brand and the challenges they present.
2. Design a packaging (to be included as part of the poster e.g. a picture in the poster) to be used by the chosen company in the next five years.

The poster must include the following points:

1- An introduction, clearly identifying the chosen company and its product or service.

2- A rationale for the choice of the two marketing issues selected (using graphs, figures, etc. as appropriate). Make sure to fully justify why you believe these issues are critical issues.

3- The objectives of your design taking into account (1 and 2 above).

4- The design of the packaging

5- A brief discussion to support the design of each part of the packaging, how it meets the objectives and addresses the two selected marketing issues.

6- Conclusion

7- Cites

weight

1- An introduction (5% of the overall mark)

2- The relevance and justification of the choice of the two marketing issues. (40% of the overall mark)

3- Objectives (5% of the overall mark)

4- The relevance of the design of the packaging (10% of the overall mark)

5- The relevance of the discussion and justification of the design of each feature of the packaging i.e. colour, font size, information included on the packaging, the shape of the packaging, and how the two identified issues were captured in the design of the packaging. (20% of the overall mark)

6- Conclusion. (5% of the overall mark)

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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