Client Introduction CVS Health Corporation Discussion Paper

Client Introduction CVS Health Corporation Discussion Paper

Instructions

Client Introduction CVS Health Corporation Discussion Paper

This client proposal assignment asks you to identify the organization that will serve as the focus of your work for this semester. In this assignment, you will identify the organization, justify your choice, analyze the organization’s social media use and begin conceptualizing possible outcomes for your social media strategy plan.

You are encouraged to read the guidelines for the final assignment “social media strategy plan” before choosing your client.

There is no restriction on the organization that you choose. However, the following suggestions should help lead to a more focused learning experience and better connection to the expectations of the final strategy assignment:

Choose an organization that you are passionate about or interested in. You will be diving deep into the organization’s communication work, and the experience will be more satisfying if you choose an industry or organization of interest.

You are welcome to choose an organization that you currently work for/with. Especially if you are involved in an organization’s social media work, you may find this course is a valuable opportunity to develop new and interesting content and strategies. Please seek the appropriate permission before choosing your own organization.

1. The experience in this course is generally more fulfilling if you choose an organization that does have some, even if it is limited, social media presence. While the work in this course may inform efforts to start a social media presence, most activities generally assume some level of social media content exists.
2. If you have an idea that feels entirely “out of the box” please feel free to email me (mkaryde1@jhu.edu) with your idea so that we can review it before completing your client proposal.
3. Please note: it would be inappropriate to choose an organization for which you have already created a social media plan in another course during your academic career. Please use this course as an opportunity to broaden your knowledge and to explore new opportunities.

Your work on this proposal will allow you to begin using terminology associated with social media, to consider the relationship between an organization’s mission and its social activities, begin developing the elements of your organization’s digital story, and begin strategizing the use of social media for the purposes of achieving communications goals.

Your proposal will be submitted via the Discussion board in the form of a link that goes to your presentation. Your presentation should be no more than 5 minutes in length, with no more than 10 slides. The specific areas to cover in the proposal are discussed in detail in the “Directions” section of this assignment guide.

Directions

Create a presentation using whatever format you’d like. Your presentation should address the following topics, in the following order:

Organization Details. Please share the name of the organization you want to create a social media strategy for and provide a link to the organization’s website if applicable. Briefly describe the nature of the organization (its primary mission and organizational structure) and your interest/reasoning in choosing the organization. If you have a personal relationship to the organization, please describe that relationship, including your access to/role in managing the organization’s social/digital presence.

Organization’s social/digital platforms. Please describe the organization’s social and digital communications. What platforms does the organization use to communicate with its audiences? Does the organization have a presence on LinkedIn? Instagram? Facebook? Etc? Generally, how is each platform used? You might choose to do this in the form of a table or list. Be sure to include links to the organization’s social presence.

Publics. Generally, who are the groups that the organization is trying to reach through their social media platforms? Are they audiences of fans? Are they consumers? Are they volunteers? Other businesses?

Storytelling/Messaging. What are the key messages that are shared through the organization’s social platforms? You may choose to organize your description by types of messages, or choose some key examples that highlight the types of stories that the organization shares.

1. Does the organization have/use influencers to extend their social media reach? If so, who are those influencers?

Recent campaigns/engagement. Identify the organization’s most recent social media content. What has happened on the organization’s platforms in the past 4 weeks?

1. Industry/Competitor observations. How does your organization compare to the social media use of its competitors? You may choose one primary competitor or a broader field of organizations.

References

1. Learning about your organization:

Every organization is unique. In some instances, you may have to search back over many years in order to understand the social media landscape for your organization. Your organization may have a strong social media history or a very limited presence. Do a search of industry and news publications and digital posts to identify any significant campaigns and review your organization’s past posts to inform your analysis. The organization you choose should guide the content of your assignment.

1. Scoring

Scoring for this assignment is composed of three categories:

1. Accurate completion of all elements client proposal. For full credit in this area your presentation will not only accurately review all of the required categories, but it will also do so by using specific examples from the organization that you have chosen. 10 points possible

Evidence of understanding the course concepts and application of the course readings. Where appropriate, your presentation will use the terminology we’ve reviewed during our lesson weeks, and reference readings or examples that help illuminate your description of the organization’s social presence. Your goal is to show that you are developing a sense of how the elements of an organization’s mission and message interact with its social media content. 5 points possible

1. Effective presentation. Your presentation content is thoughtfully prepared with attention to effective slide design including the use of infographics and images to highlight information about your organization. Your slides are audience-centered – this means they help illuminate your message, they are not your script for your presentation. Your presentation is professional and there is evidence of preparation and rehearsal. Your presentation is the appropriate length (slides/time) and references, when needed, are accurately formatted. 5 points possible

Client Introduction CVS Health Corporation Discussion Paper

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.perfectacademic.com/orders/ordernow or www.crucialessay.com/orders/ordernow

 

PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!