|Assignment ID Number||AFFGEHU83939HD|
|Type of Document||Essay|
|Number of Pages||10 Pages|
The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
Describe the product you selected in terms of the four utilities of customer value.
Identify the products target market at home and in your stated foreign market.
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
Explain how you would develop, execute and measure a campaign for this product considering the four ps (product, price, promotion, and place).
Discuss the U.S. and international ethical marketing considerations.
Writing the Final Paper
The Final Paper:
Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Course name and number
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly references beyond the course text.
Must document all sources in APA style
|Criteria||0 – 1 Points||2 – 3 Point||4 – 5 Points||Total|
|Professional communication||Unprofessional communication; many errors; no APA||Minor grammar, spelling, and APA errors||Postings are professional and in standard written English with APA|
|Complete addressing of assessment criteria||Criteria not fully addressed||Minimal response to criteria; minor aspects missing||All criteria are fully addressed|
|Evidence of critical thinking or extending information||Critical thinking or extending information not evident||Obvious responses to questions; little thought evident||Posts demonstrate critical thinking with evidence base from research or experience|
|Course connections.||No connections provided||Minimal connections provided to readings/activities||Clear connections to readings/activities|
|Submitted an overview / summary of the case selected for analysis. Also identified those procedural steps to be analyzed.||Did not provide an adequate overview or summary of the selected case or failed to identify those steps to be analyzed.||Provides an adequate overview or summary of the selected case and steps to be analyzed though may not be clear or complete.||Case overview is clearly presented including all appropriate investigative steps to be analyzed.|