Business Impact of Tourism Exercise

Business Impact of Tourism Exercise

Table of Contents

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Instructions  

Business Impact of Tourism Exercise

 

Value: 15% of your overall grade (33 points)

Due: no later than 2359 Tuesday October 05

 

Congratulations!  You have just become the Mayor of your favourite city in the world!!!

 

Your first task this week is to choose your favourite city … a city you have been to already … or a city you dream of visiting someday.

 

You will be interviewed by a blogger for the “Travelling Times” weekly travel blog.  The blogger wants to write a blog about tourism impacts on your city.  The blogger has sent you 5 bolded topics they want you to write about and has included questions and ideas to get you started.

 

As Mayor of your city, the purpose of your interview is to help other people understand your city and the business impact tourism has on your city. You are also asked to provide your opinion on technology in tourism. You must be honest about what you tell others about your city … some things will be great, but some things may not be as good as you would like … that’s OK … your task is to tell it like it is.

 

Use the 5 bolded topics below and complete the outline.  You may include additional information if you wish but be sure to think about each question/request from the blogger for each of the topics.  When complete, your outline will be sent to the blogger to help tourists understand your city, the business impact tourism has on your city and the impact of technology.

 

Please INSERT your paragraph answer directly below each of the questions … that way you’ll know you’ve answered each of the questions.

 

1. Describe your City (1^st paragraph – about 4-6 sentences; 3 marks)

Briefly describe your city (including the name).  You might include facts such as population size, any interesting demographics; general location/terrain; natural or historic features; some historical facts; fun facts; cool things that happens there; etc.   You may include a picture if you wish, but this is not required and there is no mark impact for including or not including a picture.

 

2. Cultural Environment (2^nd paragraph – about 6-8 sentences; 6 marks)

What are the customs and traditions of your city?  What makes your city or community unique?  These could be things like sports, flea markets, celebrations or festivals (arts, music, food), museums, etc. How do each of these community events impact the economy of your city?

 

3. Impacts of Tourism (3^rd paragraph – about 6-8 sentences; 6 marks)

• What are two of the most important positive impacts tourism has had on your city?
• What are two of the challenges that tourism has created for your city?
• As Mayor, how have you (or how could you) address these challenges for your city?

 

The Blog will also feature a section on how Technology impacts Tourism, not just in your city but overall, in the industry. As you have graduated a college program on Tourism, the Interviewer feels you are qualified to answer the questions below.

 

4. Tourism and Technology (4^th paragraph – about 6-8 sentences: 9 marks)

In your opinion, what are the 3 technological advances which have had the most significant impact on the tourism industry in general?  Clearly explain what these impacts are and why you believe each of your 3 choices has had a significant impact on the tourism industry.

 

5. Assume you are on the Board of Directors of the most successful tourism business in your city (5^th paragraph – about 6-8 sentences; 6 marks)

Explain how you would recommend technology be used to improve the financial performance of the business over the next 1-2 years and how this would impact financial performance (revenues, expenses, other).   Consider topics such as sales, employee productivity, customer service/experience, internal and external communication, etc.

 

Blog Professionalism: 3 marks

The Interviewer has informed you that she cannot use your outline without proper MLA citations since this could result in her company being sued.  She has asked that you include a Work Cited page for your research as a separate page.  You must use MLA Citation format.    Since we have discussed citations and, in the course’s posted content, failure to cite sources will result in the Interviewer not being able to use your blog and therefore you will receive a mark of “0” for this assignment.

 

Since the Interviewer is a very busy person, she does not have time to amend spelling, punctuation or grammatical errors and she has asked you to ensure your outline is proof-read for errors, spell-checked and clearly states the meaning intended … so construct your outline carefully.

 

Good luck with your outline!

 

Submit your completed outline in the appropriate area in our Assignments and Exercises Submission folder on our Course Site. Make a note of the due date in your calendar.

 

 

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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