Amazon Go Case Analysis Assignment

April 7, 2022

Amazon Go Case Analysis Assignment

Table of Contents

Amazon Go Case Analysis Assignment

Order ID# 45178248544XXTG457 Plagiarism Level: 0-0.5% Writer Classification: PhD competent

Style: APA/MLA/Harvard/Chicago Delivery: Minimum 3 Hours Revision: Permitted

Sources: 4-6 Course Level: Masters/University College Guarantee Status: 96-99%

Instructions

Amazon Go Case Analysis Assignment

Problem Statement:

The key problem Amazon is struggling with is whether their decision to enter the offline retail segment will work. Amazon has been known as a purely online retailer that offer home products, electronics, and are a trusted source

Amazon Go Case Analysis Assignment

of product information. The online retailer decided to enter the grocery market launching amazon fresh and acquiring Whole Foods to offer delivery of food to its customers. This decision still had them in their online retail format

Amazon Go Case Analysis Assignment

and was in line with the company’s strengths. . In 2016 the Amazon decided to also create an offline retail format for its members called Amazon Go a brick and mortar convenience store. The issues with this move for Amazon

Amazon Go Case Analysis Assignment

is that it has resulted in monetary losses due to the increased investment in R&D for new offers and these losses are expected to increase with Amazon’s decision to move forward into a brick and mortar retail environment. Other

Amazon Go Case Analysis Assignment

issues stemming from this decision include how to leverage their competitive advantages, they need to rethink key marketing strategies and evolve the brand identity, and will this work as the market shifts away from the

Amazon Go Case Analysis Assignment

traditional retail formats to online retail formats. How far Amazon takes this decision can have major impacts for the retailer and the size of those impacts depends on if Amazon decides to “Go” or not to “Go”.

Alternative Evaluation:

Recommendations:

Amazon Go Case Analysis Assignment

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%
40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%
37-1 points

The background and/or significance are missing. No search history information is provided.
75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met

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Amazon Go Case Analysis Assignment