Euro Disneyland Case Study Essay Assignment

Euro Disneyland Case Study Essay Assignment

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Euro Disneyland Case Study Essay Assignment

Euro Disneyland

Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):

The first section of you should be an explanation of this process and how you decided on each of the factors in the matrix.

List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.) Need in-depth analysis on the cultural challenges\

Euro Disneyland Case Study Essay Assignment

Next, list the variables that influenced these challenges. (Top of matrix.)depth analysis

Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.

Next, respond to the following questions in the rest :

Euro Disneyland Case Study Essay Assignment

Using Hofstede’s four cultural dimensions as a point of reference noted in the case,

what are some of the main cultural differences between the United States and France?

In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.

As a conclusion, reflect on your overall thoughts on this case

Euro Disneyland Case Study Essay Assignment

Required:

Chapters 6 & 7 in International Management: Culture, Strategy, and Behavior

Chapter 6 PowerPoint slides

“In-Depth Integrative Case Study 2.1a: Euro Disneyland” (p. 262) in International Management: Culture, Strategy, and Behavior

 

Bucurean, M. (2018). The effects of moods and emotions on decision making process – A qualitative study. Annals of the University of Oradea: Economic Science, 28(1), 423-429.

 

Carataș M., Spătariu E., & Trandafir R. A. (2018). Organizational culture impact on strategic management. Ovidius University Annals: Economic Sciences Series, XVIII (2), 405-408.

 

Euro Disneyland Case Study Essay Assignment

Recommended:

Bacha, S., & Azouzi, M. (2019). How gender and emotions bias the credit decision-making in banking firms. Journal of Behavioral and Experimental Finance, 22, 183-191.

Kangas, M., Kaptein, M., Huhtala, M., Lämsä, A., Pihlajasaari, P., & Feldt, T. (2018). Why do managers leave their organization? Investigating the role of ethical organizational culture in managerial turnover. Journal of Business Ethics, 153(3), 707-723.

Najeemdeen, I., Abidemi, B., Rahmat, F., & Bulus, B. (2018). Perceived organizational culture and perceived organizational support on work engagement. Academic Journal of Economic Studies, 4(3), 199-208. Important Information :

Be 5-6 pages in length

APA (7th ed)

least seven scholarly, peer-reviewed journal articles.

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Euro Disneyland Case Study Essay Assignment

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Page number

Paper title Bolded Capital Case

Author(s)

Affiliation line

Course info

Instructor

Due date

Title page

Inset page break

For full APA formatting tutorial click here!

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Paper title No “introduction” heading before the first

paragraph. Title of your paper

Euro Disneyland Case Study Essay Assignment

signifies the introduction.

Parenthetical citation, one author

Narrative citation, one author

Parenthetical citation, multiple authors

Parenthetical citation, direct quote

Parenthetical citation, two authors

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First page/ in-text citations

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Main section heading

Subsection of Level 1

Subsection of Level 2

Centered Bolded Title Case

Flush left Bolded Title Case

Flush left Bolded italic Title Case

Indented Bolded Title Case End with period

Indented Bolded italic Title Case End with period

Subsection of Level 3

Subsection of Level 4

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Euro Disneyland Case Study Essay Assignment

Section headings

Inset page break

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Reference List

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Centered & Bolded

4 elements all references Author. (Date). Title. Source

Inset page break

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Centered & bolded

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ABSTRACT/ Running Head

Euro Disneyland Case Study Essay Assignment

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Euro Disneyland Case Study Essay Assignment

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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