McDonald’s Coffee Spill Heard Round the World

McDonald’s Coffee Spill Heard Round the World

Table of Contents

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Instructions

McDonald’s Coffee Spill Heard Round the World

Read the case, McDonald’s – Coffee Spill Heard ‘Round the World (Case #21, p. 701)

Compose a short analysis of the case (no more than 500 words) using the general criteria provided in Carroll’s frame work described on page 612 (as modified for our class, see below).

What is the issue?

Facts and Assumptions?

Stakeholders?

CSR Analysis

Economics

Law

Ethics

Philanthropy and other factors: altruism, power, politics, self-interest, incentives, etc.

Evaluation

Recommendations

Evaluation: I will evaluate your contributions to the group’s discussion based on:

The use of CSR concepts and theory (textbook, readings, lectures, cases, etc.) to support your analysis of the issue (problem, controversy, etc.).

Your use of good logic, use of data, critical thinking, and problem-solving skills.

Insightfulness: This encompasses the range and depth of your analysis in terms of understanding the importance and interest of different ideas. If you only identify common or trivial ideas in your analysis that almost all people would identify, you will earn a lower score. If you identify important and impactful ideas that few people would identify, you will earn a higher score.

Grammar and writing mechanics

It is not explicit in the rubric but I will penalize participants who fail to act in ways that are respectful and collegial.

Coffee Spill Heard Round the World

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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