Ethnographic Field Research Term Paper Project

Ethnographic Field Research Term Paper Project

Table of Contents

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Instructions

Ethnographic Field Research Term Paper Project

This week, you’ll do some ethnographic field research by observing and taking notes.  Spend one day documenting your media consumption, from the time you get up to the time you go to sleep.

Keep track of:

What forms of media do you consume: TV, radio, print media, Internet, video games

What types of media: mass media, social media?

How long do you spend?

What is the general content?  News, entertainment, homework platforms, online shopping, etc.

In your notes, document the “media messages” you receive in the course of the day. By “media message”, I mean each separate instance of media consumption or each time you shift your media focus.  For instance, if you’re watching the news on TV, you might consider a half-hour news program two kinds of messages: “news” and “commercials.”   If you’re online checking different social media sites, that could all count as one.

For EACH media message that you document, identify its MAIN function: Does it socialize, enforce a social norm, confer status, or promote consumption? If you believe a single message performs multiple functions, you can check multiple functions

Keep a record and tally (literally COUNT) the results. Need help keeping a record?  You may download and use the worksheet posted in this week’s Moodle folder or take notes of your own.

Initial Post Instructions

Describe your overall results.  What kinds of media did you consume, and what functions were present?  Be as specific as possible – include counts or categories from your notes. (Optional, but encouraged: attach your record/notes to this post).

Using your sociological imagination, identify at least three demographic or cultural factors that are likely to influence patterns of media consumption (what people consume, how much, etc.).  How do you think these factors influence your own consumption habits?

In your tally of the functions of media messages, which function was most common (showed up most frequently)?  Explain how the media messages you observed performed this function, using at least two specific examples.  (For instance, how did a news story confer status?  How did an Instagram ad promote consumption?)

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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