5 purchase decision and high consumer commitment process
Order ID# 45178248544XXTG457 Plagiarism Level: 0-0.5% Writer Classification: PhD competent Style: APA/MLA/Harvard/Chicago Delivery: Minimum 3 Hours Revision: Permitted Sources: 4-6 Course Level: Masters/University College Guarantee Status: 96-99% Instructions
5 purchase decision and high consumer commitment process
Please select 10 of the questions to answer. Please write at least 10 well written sentences for each and every question and please cite sources for each and every question using APA format. Please make sure that you also provided me with an APA reference page. 5 purchase decision and high consumer commitment process
Please select one case study from the three case studies sent out. Please answer the questions and please remember each response must be at least six to eight well written sentences citing sources.
1) Please discuss high involvement in the purchase decision and high consumer commitment process. Once again at least 6-8 well written sentences using APA citations for each and every question.
2) Please discuss the importance of licensing, merchandising and sponsorship opportunities. (six to eight well written sentences using APA for each and every question.)
3) Please discuss the basic of TV ratings and please explain how Nielsen ratings work. (6-8 sentences.)
4) Please explain how you would market independent films? (six to eight well written sentences)
5) Please explain the changing publishing environment. (six to eight well written sentences)
6) Please explain the music development process. (six to eight well written sentences)
7) Please explain the importance of media placement for the media buy. (six to eight well written APA cited sources)
8) 9) Please explain the personal determinants of tourist behavior. (six to eight well written sentences)
9) Please explain the role and purpose of working with ad agency for both advertising and public relations. (6-8 well written sentences)
10) Please discuss what’s next: A global Snapshot (textbook Entertainment Marketing chapter 12) (six to eight APA formatted sentences.
11) Please discuss the importance of professionalism and equity within the entertainment industry. (six to eight sentences)
12) Please discuss the importance of risk management for an event. (six to eight sentences using APA formatting)
5 purchase decision and high consumer commitment process
RUBRIC
Excellent Quality 95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support 91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology 58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%
37-1 points The background and/or significance are missing. No search history information is provided.
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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5 purchase decision and high consumer commitment process