Theories of Communication in Crisis Management for Corporates

Theories of Communication in Crisis Management for Corporates

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Theories of Communication in Crisis Management for Corporates

In today’s fast-paced world, crises can arise at any time and have a significant impact on corporations. A crisis can threaten the reputation of a corporation, and the way the corporation responds to the crisis can have far-reaching consequences. Effective communication is essential during a crisis, and communication theories can help corporations understand how to communicate effectively during a crisis.

Situational Crisis Communication Theory

The Situational Crisis Communication Theory (SCCT) is a widely used communication theory for crisis management. This theory focuses on how an organization’s response to a crisis can affect its reputation. According to SCCT, there are three main factors that can influence the effectiveness of a crisis response: the crisis history of the organization, the crisis type, and the crisis responsibility.

The crisis history of the organization refers to the number and severity of crises that the organization has faced in the past. If an organization has a history of crises, it may be perceived as less trustworthy or credible during a crisis. The crisis type refers to the nature of the crisis, such as whether it is an act of God or caused by the organization’s actions. The crisis responsibility refers to the degree to which the organization is perceived as responsible for the crisis.

To apply SCCT to crisis management, corporations should develop a crisis communication plan that considers these three factors. The plan should include specific communication strategies for different crisis scenarios. For example, a crisis caused by the organization’s actions may require a more proactive communication strategy than a crisis caused by an external event.

Coordinated Management of Meaning

Coordinated Management of Meaning (CMM) is a communication theory that focuses on how individuals create and interpret meaning in social situations. In the context of crisis management, CMM can help corporations understand how to communicate with different stakeholders during a crisis.

CMM emphasizes the importance of understanding the perspectives of different stakeholders and tailoring communication to meet their needs. In a crisis, stakeholders may have different concerns and priorities, and effective communication requires a nuanced understanding of these differences.

To apply CMM to crisis management, corporations should develop a crisis communication plan that considers the perspectives of different stakeholders. The plan should include specific communication strategies for different stakeholders, such as employees, customers, shareholders, and the media. The plan should also include strategies for managing conflicting perspectives and resolving misunderstandings.

Social Identity Theory

Social Identity Theory (SIT) is a communication theory that focuses on how individuals identify with and form attachments to social groups. In the context of crisis management, SIT can help corporations understand how to communicate with stakeholders who identify with the corporation.

 

SIT suggests that individuals are more likely to identify with a social group if they perceive that the group is similar to them, provides them with social status, or has a positive reputation. In a crisis, stakeholders who identify with the corporation may feel threatened, and effective communication requires a focus on maintaining their attachment to the corporation.

To apply SIT to crisis management, corporations should develop a crisis communication plan that considers the social identities of different stakeholders. The plan should include specific communication strategies for maintaining the attachment of stakeholders who identify with the corporation, such as emphasizing the corporation’s positive values, demonstrating a commitment to resolving the crisis, and providing opportunities for stakeholders to provide feedback and contribute to the crisis response.

In conclusion, communication theories can help corporations develop effective crisis communication plans. By understanding the principles of Situational Crisis Communication Theory, Coordinated Management of Meaning, and Social Identity Theory, corporations can tailor their communication strategies to meet the needs of different stakeholders and maintain their reputation during a crisis.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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