Total Quality Management Boosts Customer Retention, Satisfaction

Total Quality Management Boosts Customer Retention, Satisfaction

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Total Quality Management Boosts Customer Retention, Satisfaction

Total Quality Management (TQM) is a customer-focused management approach that seeks to continuously improve the quality of products and services. TQM involves all employees in an organization and aims to enhance customer satisfaction and loyalty through continuous improvement. This approach is based on the belief that customer satisfaction is the key to success and that quality should be a focus throughout the entire process of creating and delivering a product or service.

One of the primary benefits of TQM is that it helps to increase customer satisfaction and retain customers. This is because TQM puts the customer at the center of all decision-making and focuses on delivering products and services that meet their needs and expectations. By regularly gathering feedback from customers and using it to make improvements, organizations can ensure that they are meeting the needs of their customers and satisfying them with their products and services.

TQM also helps to increase customer satisfaction by improving the efficiency and reliability of products and services. By using techniques such as statistical process control and continuous improvement, organizations can identify and eliminate defects in their processes, which leads to better quality products and services. This in turn leads to increased customer satisfaction and loyalty, as customers are more likely to continue doing business with companies that provide high-quality products and services.

In addition to improving customer satisfaction, TQM also helps organizations to reduce costs by reducing waste and improving efficiency. By eliminating defects and improving processes, organizations can reduce the amount of rework they need to do and save time and resources. This in turn leads to lower costs and improved profitability, which can be reinvested in further quality improvements.

Another important aspect of TQM is employee involvement and empowerment. TQM involves all employees in the quality improvement process and empowers them to take an active role in making changes. This helps to create a culture of continuous improvement, where employees are motivated to identify and eliminate defects and improve processes. When employees are empowered and engaged, they are more likely to take pride in their work and strive for excellence, which leads to higher levels of customer satisfaction and loyalty.

TQM also helps to foster a culture of teamwork and collaboration. By involving employees from all levels and departments in the quality improvement process, organizations can build a sense of unity and purpose. This helps to break down silos and encourage cross-functional collaboration, which is essential for continuous improvement.

In conclusion, TQM is a customer-focused approach to management that seeks to continuously improve the quality of products and services. By putting the customer at the center of all decision-making, improving efficiency and reliability, empowering employees, and fostering a culture of continuous improvement, TQM helps organizations to increase customer satisfaction and retain customers, reduce costs, and improve profitability. By implementing TQM, organizations can become more competitive and better equipped to meet the changing needs of customers in a dynamic business environment.

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Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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