TQM Enhances Customer Experience, Increases Retention

TQM Enhances Customer Experience, Increases Retention

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TQM Enhances Customer Experience, Increases Retention

Total Quality Management (TQM) is a comprehensive approach to improving the quality of products and services offered by an organization. It is a customer-focused philosophy that involves all employees in the continuous improvement of processes, systems, and outcomes. Implementing TQM can have a significant impact on customer experience and increase customer retention.

Improved customer experience is one of the primary benefits of TQM. By involving employees in the continuous improvement process, organizations can identify and eliminate bottlenecks and inefficiencies in their processes that negatively impact the customer experience. This can result in faster response times, improved product quality, and better customer service. TQM also encourages organizations to regularly gather customer feedback and use it to improve their products and services, further enhancing the customer experience.

Another way TQM helps to increase customer retention is by ensuring that products and services are consistently high-quality. This, in turn, builds trust and confidence in the brand, leading customers to return for repeat business. TQM also encourages organizations to continuously monitor and measure customer satisfaction, which allows them to identify areas for improvement and make changes that positively impact the customer experience.

TQM also helps to increase customer retention by promoting a culture of continuous improvement. This means that organizations are constantly looking for ways to improve their processes, systems, and outcomes, which in turn leads to a better customer experience. This continuous improvement mindset also fosters a sense of ownership and pride among employees, who are more likely to go the extra mile to ensure customer satisfaction.

In conclusion, implementing TQM can have a significant impact on customer experience and increase customer retention. By involving all employees in the continuous improvement process, organizations can improve the quality of their products and services, build trust and confidence in their brand, and create a culture of continuous improvement that leads to a better customer experience. In today’s highly competitive business environment, organizations that invest in TQM can gain a competitive advantage and retain customers in the long term.

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Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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