TQM Strengthens Customer Relationships, Boosts Satisfaction and Retention
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TQM Strengthens Customer Relationships, Boosts Satisfaction and Retention
Total Quality Management (TQM) is a management approach that seeks to optimize the quality of an organization’s products and services by involving all employees in a continuous improvement process. TQM has been proven to have a positive impact on customer relationships, satisfaction, and retention.
Strengthening Customer Relationships: TQM focuses on understanding and meeting customer needs and expectations. This can be achieved by involving customers in the improvement process and regularly gathering feedback on their experiences with the organization’s products and services. This feedback can be used to make improvements that will increase customer satisfaction and build stronger relationships with customers. In turn, this can lead to increased customer loyalty and repeat business.
Boosting Satisfaction: TQM emphasizes the importance of continuous improvement, and encourages organizations to constantly strive to improve the quality of their products and services. This results in products and services that are more reliable, efficient, and meet or exceed customer expectations. When customers receive high-quality products and services, their satisfaction increases, leading to improved customer relationships and increased retention.
Retention: TQM also focuses on reducing waste and increasing efficiency, which can result in lower costs for the organization. These savings can be passed on to customers in the form of lower prices or improved products and services, which can increase customer satisfaction and loyalty. Additionally, TQM can lead to increased employee morale and motivation, which can result in improved customer service and increased retention.
In conclusion, TQM is a powerful management approach that can have a positive impact on customer relationships, satisfaction, and retention. By involving all employees in a continuous improvement process, organizations can better understand and meet customer needs, improve the quality of their products and services, and create a more efficient and effective operation. This leads to increased customer satisfaction, stronger customer relationships, and increased retention, ultimately leading to a more successful and profitable organization.
RUBRIC
Excellent Quality 95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support 91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology 58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%
37-1 points The background and/or significance are missing. No search history information is provided.
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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