The impact of social media on public relations

The impact of social media on public relations

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The impact of social media on public relations

Mobile devices have had a significant impact on social media marketing. With the majority of

internet users accessing social media platforms on their smartphones, companies and brands

have had to adapt their social media strategies to reach and engage with their target audiences

on mobile.

One of the main ways that mobile has impacted social media marketing is by increasing the

importance of visual content. The small screens of smartphones make it more difficult to read

and engage with text-heavy content, so companies and brands have had to focus on creating

visually appealing and easily digestible content, such as images, videos, and infographics.

Another way that mobile has impacted social media marketing is by increasing the importance

of real-time engagement. The constant access to the internet provided by mobile devices means

that consumers expect to receive immediate responses to their questions and comments on

social media. Brands must be prepared to respond quickly and effectively to customer inquiries

and complaints in order to maintain positive relationships with their audiences.

Mobile has also led to the rise of social media apps and platforms, such as Instagram, TikTok and

Snapchat. These platforms are designed specifically for mobile use and have become

increasingly popular among younger audiences. Brands and businesses must be aware of these

platforms and how to effectively use them to reach their target audiences.

In addition, mobile has made it possible for consumers to make purchases directly through

social media apps. This feature, called shoppable posts, has made it easy for brands to sell their

products and services directly to their social media followers.

Lastly, mobile has also made it possible for brands and businesses to track and measure the

success of their social media campaigns through mobile analytics. This data helps brands

understand how their audiences are interacting with their content, allowing them to make data-

driven decisions about their social media strategies.

Overall, mobile has had a significant impact on social media marketing. It has changed the way

that companies and brands create and share content, engage with their audiences, and measure

the success of their campaigns. Brands and businesses must be aware of these changes and

adapt their strategies accordingly in order to effectively reach and engage with their target

audiences on mobile.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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