The use of interactive content in social media marketing

The use of interactive content in social media marketing

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The use of interactive content in social media marketing

Interactive content is a type of digital marketing strategy that encourages engagement and

participation from the audience. Social media platforms like Facebook, Instagram, and Twitter

have made it easier for businesses to interact with their audience and create engaging content.

One popular type of interactive content is the poll. Polls allow businesses to gather valuable

information from their audience while also increasing engagement. For example, a fashion

retailer can ask their followers what their favorite clothing item is or what color they would like

to see in a new collection. This not only helps the retailer understand what their audience likes,

but it also encourages participation and engagement.

Another type of interactive content is the quiz. Quizzes are a fun and engaging way to educate

the audience about a product or service. For example, a skincare company can create a quiz that

helps users determine their skin type and recommends products that would be best for them.

This type of interactive content not only helps the audience learn more about the product, but it

also encourages them to purchase.

Contests and giveaways are another popular type of interactive content. These types of

campaigns encourage participation and increase brand awareness. For example, a restaurant

can run a contest asking customers to post a picture of their meal and use a specific hashtag.

The winner of the contest can receive a gift card to the restaurant.

Interactive videos are another type of interactive content that is gaining popularity on social

media. Interactive videos allow the audience to engage with the video by clicking on different

elements or by answering questions. For example, a makeup tutorial video can include clickable

links to purchase the products used in the tutorial.

In addition to these types of interactive content, social media platforms also offer built-in

interactive features such as Instagram stories, Facebook live, and Twitter polls. These features

allow businesses to create real-time interactions with their audience and encourage

engagement.

In conclusion, interactive content is an effective way to increase engagement and participation

on social media. Polls, quizzes, contests, giveaways, and interactive videos are all great ways to

create interactive content that resonates with the audience. Additionally, social media platforms

offer built-in interactive features that can be utilized to increase engagement and reach a wider

audience.

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Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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