The impact of social media on consumer behavior

The impact of social media on consumer behavior

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The impact of social media on consumer behavior

Social media has had a significant impact on consumer behavior in recent years. It has changed

the way that consumers find, research, and purchase products and services.

One of the main ways that social media has impacted consumer behavior is through the use of

recommendations and reviews. Consumers can now easily access the opinions of other

consumers through online platforms, which has led to an increased reliance on social proof

when making purchasing decisions. This has also led to an increase in the number of fake

reviews, which can be misleading and damage the credibility of a brand.

Social media has also made it easier for consumers to discover new products and brands.

Platforms like Instagram and Pinterest have become a hub for product discovery, as users can

scroll through their feeds to find inspiration and learn about new products. This has led to an

increase in the number of small, niche brands that have been able to gain popularity through

social media.

Social media has also increased the transparency of brands, as consumers can now easily access

information about the products and services they are interested in. This has led to an increase in

the number of socially responsible and sustainable brands, as consumers are more likely to

choose brands that align with their values.

Another way that social media has impacted consumer behavior is through the use of

influencers. Influencers are individuals with a large following on social media who promote

products and services to their followers. This has led to an increase in the number of influencer-

driven campaigns and collaborations, as brands look to tap into the power of influencer

marketing.

However, the impact of social media on consumer behavior is not all positive. Social media can

lead to increased pressure to conform to societal norms and ideals, which can be damaging to

mental health. Additionally, the constant bombardment of advertising and product promotion

on social media can lead to feelings of inadequacy and materialism.

In conclusion, social media has had a significant impact on consumer behavior in recent years. It

has changed the way that consumers find, research, and purchase products and services. While

social media has many benefits, it also has the potential to be harmful if not used in a balanced

and mindful way.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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