Leading Change: The Starbucks Story

Leading Change: The Starbucks Story

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Leading Change: The Starbucks Story

Starbucks is a well-known coffee company that has undergone significant changes over the years. One of the most notable changes the company has gone through is its focus on sustainability and social responsibility.

In 2008, Starbucks CEO Howard Schultz announced that the company would make a commitment to ethical sourcing and environmental sustainability. This included a goal to purchase 100% ethically sourced coffee by 2015 and to reduce the company’s carbon footprint by 25% by 2020. To achieve these goals, Starbucks implemented a number of initiatives, such as partnering with farmers to improve coffee growing practices, investing in renewable energy, and reducing waste by using more sustainable materials in their stores.

In addition to these sustainability initiatives, Starbucks also made a commitment to social responsibility. This included providing healthcare and other benefits to their employees, as well as investing in programs to support the communities where their stores are located. For example, the company launched a Community Service Program that encourages employees to volunteer in their local communities and a College Achievement Plan that provides full tuition reimbursement for eligible employees.

The changes Starbucks made were not without challenges. The company faced criticism for not being transparent about its sourcing practices, and for not doing enough to address the issues faced by coffee farmers. Additionally, the company faced financial struggles, with declining sales and store closures. Despite these challenges, Starbucks continued to make progress towards its sustainability and social responsibility goals.

In 2015, Starbucks announced that it had met its goal of purchasing 100% ethically sourced coffee, and in 2020, the company announced that it had reduced its carbon footprint by 25%. These achievements are significant and demonstrate the company’s commitment to making a positive impact on the environment and the communities it serves.

In summary, Starbucks is a company that has undergone significant changes over the years, with a focus on sustainability and social responsibility. The company implemented a number of initiatives to achieve its goals, such as partnering with farmers, investing in renewable energy, and reducing waste. Despite facing criticism and financial struggles, the company continued to make progress towards its sustainability and social responsibility goals.

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Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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