Encouraging Creativity: The Disney Approach

Encouraging Creativity: The Disney Approach

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Encouraging Creativity: The Disney Approach

The Walt Disney Company has long been known for its ability to foster creativity and innovation in its employees. One of the key ways that Disney encourages creativity is through its “Imagineering” process. Imagineering is a combination of the words “imagination” and “engineering,” and it refers to the process of using creativity and technology to design and build Disney’s theme parks, resorts, and other entertainment experiences

At the core of Imagineering is the idea that anything is possible. Disney’s Imagineers are encouraged to think outside the box and come up with new and innovative ideas for attractions, shows, and experiences. This is supported by a culture of experimentation and risk-taking, where ideas are encouraged and even the wildest concepts are given a chance to be developed.

Another key aspect of Disney’s approach to encouraging creativity is the company’s focus on storytelling. Disney’s attractions, shows, and experiences are all based on stories, and the company places a strong emphasis on creating immersive and believable worlds for guests to explore. This emphasis on storytelling helps to inspire creativity in the company’s employees, as they are constantly thinking about new ways to bring stories to life in an engaging and exciting way.

In addition to the Imagineering process and the focus on storytelling, Disney also encourages creativity through its employee training and development programs. The company has a strong commitment to lifelong learning, and it provides its employees with a wide range of training and development opportunities to help them develop new skills and explore new areas of interest. This helps to ensure that Disney’s employees are always at the cutting edge of their field and are constantly pushing the boundaries of what is possible.

Another factor that contributes to Disney’s success in fostering creativity is the company’s strong corporate culture. Disney has a clear set of values and principles that guide the company’s actions and decisions, and these values are reinforced through the company’s recruitment, training, and development programs. This helps to create a sense of shared purpose among employees, and it promotes a culture of collaboration and teamwork.

Overall, the Walt Disney Company’s approach to encouraging creativity is based on a combination of the Imagineering process, a focus on storytelling, employee training and development, and a strong corporate culture. By fostering an environment where ideas are encouraged and experimentation is valued, Disney is able to create a culture of creativity and innovation that drives the company’s success.

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Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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