Leading Through Turbulence: The Boeing Story

Leading Through Turbulence: The Boeing Story

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Leading Through Turbulence: The Boeing Story

Boeing is one of the largest and most well-known aerospace companies in the world, known for producing commercial airplanes, military aircraft, and space vehicles. However, the company has faced significant turbulence in recent years, specifically in relation to two major incidents involving their 737 MAX aircraft.

In March 2019, a 737 MAX 8 operated by Ethiopian Airlines crashed, killing all 157 people on board. Five months later, a 737 MAX 9 operated by Lion Air crashed in Indonesia, killing all 189 people on board. The crashes were found to be related to a software issue known as the “Maneuvering Characteristics Augmentation System” (MCAS), which caused the plane to automatically pitch down in certain conditions. As a result, the 737 MAX was grounded worldwide, and Boeing faced intense scrutiny from regulators, customers, and the public.

Boeing’s response to the crisis was widely criticized. Initially, the company defended the safety of the 737 MAX and resisted calls for the plane to be grounded. However, as the evidence mounted, it became clear that the MCAS system had played a role in both crashes, and the company was forced to admit that there was a problem with the plane. In addition, it was revealed that the Federal Aviation Administration (FAA) had been aware of the issue but had not taken action to address it.

Boeing’s reputation was severely damaged by the crashes, and the company faced a number of lawsuits, investigations, and fines. It also had to deal with the financial impact of the grounding, which cost the company billions of dollars in lost revenue.

The company responded to the crisis by taking several steps to address the issues with the 737 MAX and regain the trust of its customers and the public. This includes:

Making changes to the MCAS system to improve its safety and reliability, and submitting the changes to the FAA for approval.

Providing additional training to pilots on how to respond to unexpected situations involving the MCAS system.

Establishing a compensation fund for the families of the victims of the crashes.

Improving its internal processes and culture, including increasing transparency and communication with regulators and customers.

CEO Dennis Muilenburg stepped down in 2019 in December

New CEO David Calhoun was appointed in January 2020

Despite these efforts, the process of returning the 737 MAX to service has been slow and uncertain. The FAA did not approve the changes to the plane until November 2020. As a result, the 737 MAX has only gradually returned to service, with many airlines choosing to wait until 2022 to start flying the plane again.

In addition to the 737 MAX crisis, Boeing has also faced other challenges in recent years. This includes the ongoing COVID-19 pandemic which has severely impacted the aviation industry, leading to a significant decrease in demand for new airplanes. The company has also faced increased competition from other airplane manufacturers, such as Airbus.

In conclusion, the 737 MAX crisis has been a significant and ongoing challenge for Boeing. The company’s reputation and financial performance have been severely impacted by the crashes and the subsequent grounding of the plane. However, the company has taken steps to address the issues with the 737 MAX and regain the trust of its customers and the public. The process of returning the 737 MAX to service has been slow, but the company continues to work to improve the safety and reliability of the plane. Additionally, the company is trying to overcome the impact of the COVID-19 pandemic and the increased competition.

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Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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