Telemarketing Accomplishment: Personalizing the approach

Telemarketing Accomplishment: Personalizing the approach

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Telemarketing Accomplishment: Personalizing the approach

Personalizing the approach in telemarketing can be accomplished by using a variety of techniques. One approach is to gather as much information as possible about the potential customer before making the call. This can include researching their company, industry, and specific needs. This information can then be used to tailor the conversation and pitch to the individual customer.

Another technique is to use open-ended questions during the call to gather more information about the customer and their needs. This can help to build a rapport and a sense of trust with the customer, which can make them more likely to be receptive to the pitch

Additionally, it can be helpful to use a script or a pre-determined set of talking points, but to also be flexible and willing to deviate from the script if the customer’s needs or interests indicate that a different approach is necessary.

It can also be useful to use a combination of different communication methods, such as email and phone calls, to reach the customer. This can help to increase the chances of reaching the customer and making a connection.

Finally, it is important to be persistent but not pushy. Follow-up calls can be effective in closing a sale, but it is important to respect the customer’s boundaries and not to be too aggressive in your approach.

Overall, personalizing the approach in telemarketing can be accomplished by gathering information about the customer, using open-ended questions, being flexible, using a combination of communication methods, and being persistent but not pushy.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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