New Market Disruption: Social Media’s Role

New Market Disruption: Social Media’s Role

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New Market Disruption: Social Media’s Role

Social media has played a significant role in disrupting traditional markets by giving consumers more power and information, and by enabling new forms of business models.

One of the most significant ways social media has disrupted traditional markets is by giving consumers more control over their purchasing decisions. Social media platforms like Facebook, Instagram, and Twitter allow businesses to reach a large number of potential customers in a short amount of time, but consumers can also use these platforms to research products and services, read reviews, and ask for recommendations from friends and family. This has made it easier for consumers to find the best deals, and has increased competition among businesses, as they need to work harder to attract and retain customers.

Another way social media has disrupted traditional markets is by enabling new forms of business models. Social media platforms like Instagram and TikTok have become incredibly popular among influencers, who use their large followings to promote products and services. This has created a new market where businesses can reach consumers through influencer marketing, rather than through traditional forms of advertising. Social media platforms have also enabled new forms of e-commerce, where businesses can sell products directly through their social media profiles, without the need for a separate website.

Social media also has a huge impact on the way business connects with their customers. It enables companies to have a direct line of communication with their customers, allowing them to receive feedback, understand their needs and preferences, and improve their products or services. Companies can also use social media to build relationships with their customers, by providing value in the form of content, discounts, and giveaways.

However, social media also has its downsides. It has led to the spread of misinformation and fake news, which can harm businesses and consumers alike. Additionally, social media platforms have been criticized for not doing enough to protect users’ personal information and privacy. This can cause mistrust among consumers and negatively impact a business’s reputation.

In conclusion, social media has had a significant impact on traditional markets by giving consumers more power and information, and by enabling new forms of business models. It has made it easier for consumers to find the best deals, and has increased competition among businesses. However, social media also has its downsides, with the spread of misinformation and lack of privacy protection among the most significant. As such, it is important for businesses to use social media strategically, while also being aware of its potential downsides.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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