The rise of mobile marketing

The rise of mobile marketing

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The rise of mobile marketing

The rise of mobile marketing can be attributed to the rapid growth in smartphone and tablet usage over the last decade. With more and more people accessing the internet and making purchases through their mobile devices, businesses have had to adapt their marketing strategies to reach consumers on-the-go.

One of the major ways that mobile has impacted marketing is through the proliferation of mobile apps. Many businesses have developed their own mobile app to provide customers with a convenient way to shop, access deals, and receive personalized offers. Additionally, mobile apps have allowed businesses to collect data on customer behavior and preferences, which can be used to improve targeted marketing efforts.

Another way that mobile has impacted marketing is through the use of SMS and push notifications. These forms of communication allow businesses to reach customers directly on their mobile devices with targeted offers and updates. This can be particularly effective for time-sensitive promotions or last-minute deals.

Social media has also played a significant role in the rise of mobile marketing. The majority of social media usage now occurs on mobile devices, and platforms like Facebook, Instagram, and Twitter have all rolled out advertising options specifically for mobile. This has made it easier for businesses to reach a large, targeted audience through social media advertising.

Mobile has also changed the way that businesses approach search engine optimization (SEO) and search engine marketing (SEM). As more and more searches are conducted on mobile devices, it is important for businesses to optimize their websites for mobile in order to rank higher in mobile search results. This includes making sure that the website is mobile-friendly and loads quickly on a variety of devices.

In addition, location-based marketing has become increasingly important with the rise of mobile. With the use of GPS and other location-detection technologies, businesses can now target customers based on their location. This can include sending personalized offers to customers as they walk by a store or targeting ads to customers in a specific geographic area.

Overall, the rise of mobile has had a significant impact on the way businesses approach marketing. The ability to reach customers on-the-go, through mobile apps, SMS and push notifications, social media, and location-based marketing, has allowed businesses to be more targeted and effective in their marketing efforts. However, with the increasing use of ad-blockers and users becoming more cautious about sharing their personal data, businesses should also focus on creating valuable and engaging mobile experiences for their customers.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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