Changes In Health Care Marketing Over 50 Years

Changes In Health Care Marketing Over 50 Years

Table of Contents

Order ID# 45178248544XXTG457	Plagiarism Level: 0-0.5%	Writer Classification: PhD competent
Style: APA/MLA/Harvard/Chicago	Delivery: Minimum 3 Hours	Revision: Permitted
Sources: 4-6	Course Level: Masters/University College	Guarantee Status: 96-99%

Instructions

Changes In Health Care Marketing Over 50 Years

Write a 350- to 700-word analysis that details the changes in health care marketing that have occurred in the past 50 years and why these changes occurred. Your analysis will include a discussion around the similarities and differences between health care and non-healthcare marketing based on the ads you selected. Your analysis should:

Describe how health care marketing has changed since the 1970s.

Describe how current health care marketing efforts should be adjusted according to the COVID-19 pandemic.

Identify advantages of health care marketing for an organization and its consumers.

Discuss whether you consider marketing an appropriate practice in health care.

Identify similarities and differences between health care marketing and marketing in other industries.

Review the ads you selected (health care and non-healthcare ads) and identify 2 similarities and 2 differences between the marketing in a health care company versus a non-healthcare company.

Consider readings related to the 4Ps of marketing.

Predict how health care marketing may change in the next decade.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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