Wholesalers From Diamond Centers in South Africa

Wholesalers From Diamond Centers in South Africa

Table of Contents

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Instructions

Wholesalers From Diamond Centers in South Africa

Complete 500-word Marketing Task (FORD)

Identifying Channels of Distribution

For this week’s assignment pick a product with which you are very familiar with or take the time to go through your clothes closet and try and find a product made in the USA, or one that you can anticipate being able to research easily.

Map the supply chain of your product as far back as is feasible. A simple example is a diamond sold by a local jewelry store, purchased direct from diamond wholesalers in the Netherlands, bought by wholesalers from diamond centers in South Africa, and brought out of mines owned by a company in South Africa. Identify as many participants in the channel as possible by company name and location.

Identify the mode of transportation used between each stage in the channel.

Identify by name and location the component parts of the product if any.

 

MT219 Week 3 Discussion

Large corporations have traditionally been the major global competitors, but more and more small businesses are entering the global marketplace by the very fact of having an internet presence. In each case, the products must be sold using marketing concepts that are adapted for the environment or market in which they are sold.

To build a stronger understanding of global marketing, you will identify a foreign-made product sold in the U.S. market and discuss how it might be improved from a marketing standpoint for the U.S. market.

Directions:

Shop for a product made by a foreign firm. Possible venues to find your foreign-made product would be ethnic grocery stores or chains, such as Cost Plus World Market® or Pier One®, that import inexpensive products from other countries. When selecting a product, try to find one that has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U.S. consumers.

-Take notes on this product.

-Take a picture with your cell phone and attach it to your posted response in the discussion area. You will be surprised at how creative and entertaining this exercise is.

As the marketer of your chosen product, you have the opportunity to change how the product is marketed in the U.S.

-Using research from Chapter 5 in your textbook, write your response to the following questions after you have attached your product picture to the discussion.

How would you change this product? Would you change the brand name, the specific audience or customer, and/or price? Explain your response

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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