MT 219 Purdue Global Marketing Discussion

MT 219 Purdue Global Marketing Discussion

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MT 219 Purdue Global Marketing Discussion

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

Various factors or forces impact a company’s decision to go into a foreign market and affect the outcome of that decision. If a country or market has several factors in common with the original market, or with the other markets selected when choosing several markets, it will be easier to enter that market.

If a U.S. software company that primarily creates and sells educational software on math, language, and even coding wants to expand into two foreign markets, what factor commonalities (as found in the learning activities) should the company be looking for when deciding on the two countries?

Provide two country suggestions and explain your reasoning.

Marketing 588 ODU Products and Services Discussion

Hypothetical:

A large car dealership located in Farmville, Virginia (Dealership Delta) has realized that many local families purchase their vehicles about an hour away at dealerships in the Richmond, Virginia area instead of buying in Farmville.  Even though prices/selections are comparable, local families perceive the Farmville dealership as pricey and lacking selection.  Dealership Delta would like to begin a marketing program aimed at convincing local families with children under the age of 16 to purchase locally. What advice can you offer Dealership Delta with regard to maximizing ROI on such promotional efforts?

Before completing the assignment, please watch the video and use it in the content of the discussion board. https://www.youtube.com/watch?v=aymbykRW_Xo

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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