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Friends University Mission Vision and Values Essay
Friends University Mission Vision and Values Essay
Order ID# 45178248544XXTG457 Plagiarism Level: 0-0.5% Writer Classification: PhD competent Style: APA/MLA/Harvard/Chicago Delivery: Minimum 3 Hours Revision: Permitted Sources: 4-6 Course Level: Masters/University College Guarantee Status: 96-99% Instructions
Friends University Mission Vision and Values Essay
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Mission, vision, and values are important components to an organization’s strategy. These set the framework for the company’s strategy and operations. Marketers have to be able to understand and formulate mission statements. They must also be able to implement the mission, vision, and values when developing marketing programs.
Using the Internet, find the mission, vision, and values of each:
a for-profit company
a non-profit organization
a government agency
There are references listed below. Your assignment should include different organizations from the examples listed below.
For each:
State the mission/vision/values
Does the organization meet its mission? Explain why, or why not.
Were you aware of their mission prior to this exercise?
Does the statement inspire you as a consumer? Explain why, or why not.
Is this statement enough to guide the organization and its marketing? Explain why, or why not.
Compare and contrast the statements between the types of organizations.
Examples:
For-profit organization – Nike: https://about.nike.com
Nonprofit organization – TED: https://www.ted.com/about/our-organization
Government agency – NASA: https://www.nasa.gov/about/index.html
RUBRIC
Excellent Quality 95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support 91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology 58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%
37-1 points The background and/or significance are missing. No search history information is provided.
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Friends University Mission Vision and Values Essay
