Operations Management Principle, Concept, Or Technique

Operations Management Principle, Concept, Or Technique

Table of Contents

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Instructions

Operations Management Principle, Concept, Or Technique

analyze the use of the following by various companies to describe which operations management principle, concept, or technique may be guiding the design of the process and what the exact benefit is. Several Web sites are provided to be of assistance to supplement the text:

1.A closed track race car pit crew can change tires, fill the gas tank, adjust the suspension, do minor body work, and tune the engine in 17 seconds; however, it can take up to 3 days for the same work to be done at a local garage or auto dealer.

◦http://setupreduction.blogspot.com/2008/09/shingos-insight-separate-internal-end.html

◦http://www.pmtdirect.com/website/article.asp?id=12512

◦http://www.systems2win.com/solutions/SMED.htm Operations Management Principle, Concept, Or Technique

2.Large passenger jets preload luggage into large aluminum containers that are put onto the plane, whereas smaller planes get loaded one bag at a time.

◦Please use the same links as listed in question 1.

◦Hint: Think about when an airline is making money and when its planes are on the ground or in the air.

3.To avoid the obsolete inventory inherent with manufacturing fashion goods, like women’s sweaters, a sweater manufacturer did not add color to the sweaters produced until real orders were in hand, as compared to making them based on a forecast.

◦http://eprints.nottingham.ac.uk/524/1/VBTO_for_MC.pdf

◦http://www.essays.se/essay/da60b9a821/

4.A large insurance company, which normally takes 3 weeks to handle home casualty claims, sends an RV down to a hurricane site with a small group of people and is able to process claims in 30 minutes.

Write a five to six (5-6) page paper in which you:

Operations Management Principle, Concept, Or Technique

1. Provide a detailed description of your company. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.

 

2. Describe the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

 

3. Analyze the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s goods or services.

Operations Management Principle, Concept, Or Technique

4. Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.

 

5. Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.

 

6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

 

Your assignment must follow these formatting requirements:

Operations Management Principle, Concept, Or Technique

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

 

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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